Rich Media's Impact on Ads
USA Today did an article packed full of information about the new use of rich media in ads online. Yes, I know you're probably thinking, "Blah, pop-ups!" Actually, the ads they discuss in this article leave pop-ups in the dust and may be a lot less annoying and intrusive (even, dare I say it -- entertaining ...)
Rich Media Enriching PC Ads (USA Today, February 24, 2004)