How to Sell in Start-Ups
Harvard Business School has published an intriguing article on how to make that first (and second) sale when you're the head of a start-up business -- just right for those who have the urge to be their own bosses and make a start-up business a success. Jeremy Allaire is one of the experts quoted here.
How to Sell in Start-Ups (Harvard Business School Working Knowledge, March 15, 2004)