The Cross-Media Conundrum

 
Dec 07, 2005
Andreas Pfeiffer has contributed an interesting "Commentary" to ZDNet entitled "Adobe, Quark and the Cross-Media Conundrum." The author looked at Adobe and Quark's recent presentations at Seybold Boston and found them both eager to participate in content management, but sorely lacking in ability.

"To say that the market is confused is an understatement. Its not that the tools are missing--in fact there are too many of them (always a sure sign that a market is immature). ... So where will the low-end cross media solution come from? ... On the content management side, Macromedia could be one of them--but while the acquisition of Allaire has given the company foothold in the content management market, Macromedia has no inroads into the publishing market. Quark and Adobe, on the other hand, are strong on the publishing side of things, but lack the presence in content management. Unfortunately, true cross media publishing will require both."

The Cross-Media Conundrum (ZDNet Tech InfoBase, April 26, 2001)
The Cross-Media Conundrum (Yahoo! News / ZDNet, April 26 ,2001)


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