NetRadio Uses Allaire Spectra to Offer Advanced Marketing Capabilities

 
Jul 24, 2000
NEW YORK--July 25, 2000-- NetRadio Corporation, a leading online distributor of originally programmed audio entertainment through its Web site www.netradio.com, opened its exhibit at Plug.In 2000, the annual music online music forum sponsored by Jupiter Communications with a spate of announcements. In addition to various key alliances and the launch of the newly updated NetRadio.com Player, the site will use Allaire Spectra to expand its ability to offer advanced marketing, such as coupons and gift certificates, and strategic initiatives focused on customer retention, dynamic content and advertising.

Press Release


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