Allaire Powers Relaunch of FAO Schwarz Site

 
Aug 14, 2000
NEWTON, Mass., Aug. 22 /PRNewswire/ -- Allaire Corporation has announced that FAO Schwarz, recognized as a leading toy retailer and authority in the toy industry, has implemented the Allaire Business Platform to relaunch its online toy store, FAO.com. The Allaire Business Platform provides the features and functionality to ensure that FAO.com offers the same whimsical experience associated with FAO Schwarz' retail stores, while rapidly developing and deploying a scalable, world-class site, establishing the 138-year-old brand as a premier click-and-mortar toy company on the Web.

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