NEWTON, Mass., Aug. 22 /PRNewswire/ -- Allaire
Corporation has announced that FAO Schwarz,
recognized as a leading toy retailer and authority in the
toy industry, has implemented the Allaire Business
Platform to relaunch its online toy store, FAO.com. The
Allaire Business Platform provides the features and
functionality to ensure that FAO.com offers the same
whimsical experience associated with FAO Schwarz'
retail stores, while rapidly developing and deploying a
scalable, world-class site, establishing the 138-year-old
brand as a premier click-and-mortar toy company on the
Web.