New Macromedia Exec to Head Company's Mobile Business Initiative

 
Dec 27, 2003
Juha Christenson, who co-founded Symbian and led Microsoft's mobile division before joining Macromedia, has a strategy to bring Flash to multiple consumer devices and give a wider range of people that Rich Internet experience. In the articles below, you'll get a much better idea of who this newcomer to Macromedia is, such as the following quote from an article in CRN: "Everywhere there's a screen with information that needs to be consumed by people, we'd like to be part of that application.... Over the next year or so there will be a lot more mobile phones and consumer-electronics devices. Macromedia has a great opportunity to play that role in a lot of these devices."

One interesting fact is that when Christenson resigned from Microsoft in November, he stated he was leaving to join a start-up. Apparently, he was so impressed with the potential for Macromedia technology to "light up next-generation mobile devices" that he instead joined Macromedia (according to a quote attributed to Christenson in a Macromedia statement).

Christenson will be in charge of FlashLite and FlashCast. FlashLite is the small-footprint version of the Flash player that's currently embedded in over 80 different mobile devices. FlashCast is a service that uses a wireless network to push Flash-based channels of information to Flash-enabled devices -- information such as news, stock quotes, and more.

Here is some of the current coverage of Christenson's appointment:

New Macromedia VP To Promote Flash Use Across Wide Array Of Devices (CRN, January 7, 2004)

Macromedia Recruits Christenson for Platform Push (PMN, January 7, 2004)

Ex-Microsoft Exec to Head Macromedia Mobile Unit (Infoworld, January 7, 2004)

Symbian Co-Founder to Head Macromedia Mobile Effort (Comms Design, January 19, 2004)

Former Microsoft Manager Heads Macromedia Unit (Seattle Times, January 7, 2004)

Macromedia Steps up to Top Phone Slot, Hires Juha Christensen (The Register, January 6, 2004)

Juha Christensen Lands at Macromedia (TheFeature, January 6, 2004)

Macromedia Hires Help from Microsoft (InternetNews.com, January 6, 2004)

Macromedia Hires ex-Microsoft Exec (CNN Money, January 6, 2004)

Macromedia Hires Former Microsoft VP (CNet News, January 6, 2004)


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