Adobe "Low-Key" but Climbing

 
Mar 12, 2007

According to an article on Law.com, Adobe has adopted a low-key strategy, acquiring nine startups since its acquisition of Macromedia, tightening its hold over the desktop publishing business while seizing new commercial opportunities opened up by the Internet. It has been fairly quiet about these acquisitions, announcing its latest two with blurbs on the Adobe website, and then only after word got out. (I did a search on Adobe's website for the two companies mentioned in the Law.com article, and couldn't even find them.)

In October, Adobe also announced that it would be making direct investments of up to $100 million over the next three to five years. This was also a change of pace for the company, which prior to the Macromedia acquisition, had been an indirect investor through a series of funds managed by Granite Ventures, LLC. According to the Law.com article, one of the primary goals of Adobe's investments will be to support and nurture companies that are building and delivering Apollo applications. If you've got an application or a business that fits that criteria, you might want to contact Adobe to see if you can get in on some of that funding. You can send your proposals to newventure@adobe.com.

Adobe Walks Quiet Path to Success (Law.com)

Adobe Investments

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