cf.Objective() has released a Manager's Guide in PDF format (http://www.cfobjective.com/conference/pdf/managerguide.pdf) for those managers who are not yet sure that they should send their developers to cf.Objective(). Showing this to your boss may help him or her make that decision, and if you're registering for the conference, you should probably do so in time to catch the early bird discount that ends April 1st, to save you or your manager money.
To add further incentive, cf.Objective() has announced a contest -- a raffle that will be run every week for the next four weeks -- where those who have registered for cf.Objective() will have a chance to win a 4GB iPod Nano! The winners will be announced on the cf.Objective() website and on the ColdFusion Weekly podcast. So that's yet another incentive for those who are still not sure. Take a look at what this conference has to offer...
cf.Objective(): A Manager's Guide
cf.Objective(): Win an Ipod Nano!
cf.Objective() Registration Page
cf.Objective() News Briefs
cf.Objective() Website