Allaire and WebTrends Announce Integration of Allaire Spectra And Visitor Relationship Management Platform

 
Nov 06, 2000
WASHINGTON and PORTLAND, Ore., Nov. 6 /PRNewswire/ -- Allaire Corporation and WebTrends Corporation, a leading provider of e-business Intelligence and Visitor Relationship Management (VRM)(TM), announced at Allaire's recent Second Annual Developer Conference an alliance and data integration between the Allaire Spectra application framework for content management, e-commerce and personalization and the WebTrends CommerceTrends VRM Platform. The alliance includes joint development and cooperative marketing of the WebTrends Data Conduit for Allaire Spectra, which integrates the two platforms and allows e-businesses to conduct comprehensive visitor analysis on Web sites built with Allaire Spectra.

Allaire and WebTrends Integrate Spectra and Visitor Relationship Management Platform (Company Sleuth)


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