Allaire Case Study: VetCentric Uses Spectra Syndication Services to Focus on Relationships Between Sites
Allaire's case study series looks at VetCentric, one of the top Internet destinations for the animal healthcare industry, which uses innovative solutions to attract not only animal healthcare professionals but also animal owners. VetCentric has taken a two-pronged approach to creating the portal by developing two sites simultaneously: For the animal healthcare industry, VetCentric.net provides an e-business resource center for participating veterinary practices, while VetCentric.com publishes definitive advice for common problems from world-renowned experts in veterinary medicine for animal owners.
VetCentric Case Study