John Cesta on Ecommerce and Client Discrimination
"Putting up the Web site is one thing but advertising it is everything! Clients don't seem to understand this. 'You mean besides paying to create and host a Web site we have to pay to advertise it?!' Well, I guess not if you don't want any traffic.
"The Web's a new frontier. Clients are afraid to spend more and more money on their site unless they see an immediate return. Unfortunately, they won't see an immediate return unless they spend more and more money on it!"